Research library - Mobile adspend

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08/10/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details for H1 2015. Digital advertising in the UK was worth £3.975 billion in H1 2015, up 13.4% on a like for like basis from £3.507 billion in H1 2014.
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08/10/2015
IAB / PwC Digital Adspend data showing the bi-annual % share of display advertising by sector from 2009-2015
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08/10/2015
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2015. The UK digital advertising market continues to show exceptional growth, by over £468 million, or 13.4% on a like for like basis, from H1 2014.
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Adspend
09/04/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.
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revenue tables
09/04/2015
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site.
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Adspend
09/04/2015
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
08/10/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2014. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.462 billion.
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sector trends
08/10/2014
IAB / PWC Digital Adspend Study
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08/10/2014
These are the IAB’s digital advertising spend figures showing details of H1 2014. Digital continued to show double-digit growth in H1 2014, with revenues reaching £3.462 billion.
13/08/2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology reveal their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the adoption of mobile as an essential element of the...
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