The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012.
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2012. Digital continued to show double-digit growth in the first half of 2012 with a new record high of £2.59 billion.This...
Here is a topline summary of the findings from the IAB Digital Adspend Study for the H1 2012.
IABs around the globe have joined forces to size the mobile advertising market at global and regional levels. This is the first such initiative by digital advertising trade bodies. Underneath the global figure of $5.3bn (€3.8bn) for 2011 are...
Jon Mew discusses the 2011 Mobile Adspend Results on the Simon Mayo show on BBC Radio 2.
The IAB / PwC Mobile Adspend results for 2011.
The IABPwC Mobile Adspend results for 2010.
The IABPwC Mobile Adspend results for 2009.
The IABPwC Mobile Adspend results for 2008.
