Research library - Mobile adspend

13/08/2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology reveal their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the...
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21/07/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. The digital advertising market has seen exceptional growht from 2012 to 2013, this infographic puts this growth in...
26/06/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This summary...
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08/04/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion.This tracking study,...
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08/04/2014
These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry...
revenue tables
08/04/2014
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site. In conjunction with...
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07/10/2013
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.04 billion.This...
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07/10/2013
These are the IAB’s digital advertising spend figures showing details of H1 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.041 billion. This tracking study, dating back to 1997,...
12/07/2013
Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/ 3G and 4G penetration, more time spent on mobile devices, better advertising monetisation through targeting ad inventory consolidation.
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2012 Full Year Digital Adspend Results
10/04/2013
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012. Key findings:
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