Research library - Mobile adspend

08/04/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £6.3 billion.This...
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08/04/2014
These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry...
revenue tables
08/04/2014
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site. In conjunction with...
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07/10/2013
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.04 billion.This...
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07/10/2013
These are the IAB’s digital advertising spend figures showing details of H1 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.041 billion. This tracking study, dating back to 1997,...
12/07/2013
Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/ 3G and 4G penetration, more time spent on mobile devices, better advertising monetisation through targeting ad inventory consolidation.
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2012 Full Year Digital Adspend Results
10/04/2013
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012. Key findings:
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10/04/2013
Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012.
H1_2012
09/10/2012
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2012. Digital continued to show double-digit growth in the first half of 2012 with a new record high of £2.59 billion.This...
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H1_2012
09/10/2012
Here is a topline summary of the findings from the IAB Digital Adspend Study for the H1 2012.

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