The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
Byyd, the UK market-leading mobile programmatic media buying platform, has conducted pioneering research proving the effectiveness of mobile display advertising.
The Mobile User Experience Audit takes is an in depth study, which looks at the user experiences of the top 50 UK advertisers mobile sites.
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
Insight by Sizmek uncovers the ad formats that best enable marketers to boost campaign performance and create more engaging content for consumers.
This is a UK data cut of the IAB Europe, Advertiser Mobile Audit Report.
This is the second in a series of three PubMatic Mobile Point of View (mPOV) studies, Delivering on the Promise of Mobile Video.
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth of mobile to engage with key audiences.