Research library - Mobile marketing

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18/06/2015
Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to £6.80 per consumer for advertisers.
09/06/2015
The IAB US Mobile Marketing Center of Excellence, in conjunction with 23 other IABs around the world, sought primary research that will compare and contrast the role of mobile in the lives of consumers around to world for mobile video usage.
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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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28/04/2015
Following our Mobile Audit 250 study, our mobile team have put together some sector cuts to compare with previous audits.
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31/03/2015
The Top 250 Mobile Audit is the seventh mobile audit conducted by the IAB.
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05/03/2015
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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17/02/2015
The Agency Snapshot Study looks at current uptake and knowledge levels surrounding mobile advertising within media agencies.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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Mobile Automotive Audit
23/10/2014
The Mobile Automotive Audit looks at the top 50 UK automotive brands, and takes an in depth look at their current uptake of mobile.
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