Jon Mew discusses the 2011 Mobile Adspend Results on the Simon Mayo show on BBC Radio 2.
The IAB / PwC Mobile Adspend results for 2011.
This report from On device Research looks at how customers are using mobile internet in-store, what they’re researching and their actions as a result of browsing. It also covers customer’s acceptance of retailers to send them information in-store,...
This research from ComScore and Telefonica looks at how smartphones and tablets are shifting media consumption across Europe.
This study from the IAB examines the place of mobile and online in the purchase journey, from awareness to research to purchase. The research also considers the importance of digital devices in store, and the incremental effect both mobile and...
O2 Media evaluated the advertising effectiveness of mobile messaging campaigns run on their properties across 2011, and this infographic details the key marketing benchmarks.
IAB research proves tablets have carved a niche role within consumers’ lives.
Touchscreens on smartphones are increasing online activity and advertising opportunities.
O2 Media surveyed 461 people from their "O2 Join In" tool to create this infographic of customer attitudes and usage habits.
This case study shows overall uplift mobile advertising has on brand measures, and focuses at the uplifting effect of rich media advertising on mobile compared to static banners.
A whitepaper from Tigerspike looking at the consumerisation of enterprise IT and the new challenges facing CIOs.
