Research library - Mobile marketing

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11/06/2014
The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.
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09/06/2014
The IAB wanted to investigate how consumers around the world will be interacting with their smartphones to watch or follow the 2014 FIFA World Cup.  5,500 interviews were conducted between April and May 2014 with adult football fans, who owned a...
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27/05/2014
This quarterly benchmark report, highlights the performance of mobile display ad products.
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27/05/2014
This study compares the performance of rich media ads running on mobile publishers and social media networks.
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19/05/2014
The research looks at the top 50 UK FMCG companies, based on total advertising spend, and measures them against a number of mobile KPI’s. The aims of the study were to highlight areas where the FMCG industry’s mobile presence was good, as well as...
15/05/2014
The Mobile FMCG Audit looks at the top 50 UK FMCG brands, and takes an in depth look at their current uptake of mobile.
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08/05/2014
The IAB wanted to obtain an up-to-date snapshot of tablet owners attitudes and their relationship with their tablet, as well as the unique role they play in our lives.  Using YouGov’s Online Omnibus Panel, we spoke to 2,652 adults, aged 18+, across...
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23/04/2014
IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
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11/04/2014
The research looks at the top 50 UK finance companies, based on total advertising spend, and measures them against a number of mobile KPI’s. The aims of the study were to highlight areas where the finance industry’s mobile presence was good, as...
10/03/2014
The Mobile Finance Audit looks at the top 50 UK finance companies, and takes an in depth look at their current uptake of mobile.
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