Research library - Mobile marketing

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20/04/2016
PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry
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Mobile + Me
23/03/2016
Everywhere you look, people are using mobile devices.
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23/02/2016
Matthew Doss, MD, Global Media Effectiveness at On Device Research gives an insight into their latest research.
19/02/2016
Video Formats, Private Marketplaces and Location-Enabled Buying will Dominate Mobile Advertising in 2016
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16/02/2016
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
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11/02/2016
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
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13/01/2016
The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
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24/11/2015
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
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12/11/2015
Byyd, the UK market-leading mobile programmatic media buying platform, has conducted pioneering research proving the effectiveness of mobile display advertising.
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10/11/2015
The Mobile User Experience Audit takes is an in depth study, which looks at the user experiences of the top 50 UK advertisers mobile sites.
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