Research library - Mobile marketing

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31/03/2015
The Top 250 Mobile Audit is the seventh mobile audit conducted by the IAB.
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05/03/2015
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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17/02/2015
The Agency Snapshot Study looks at current uptake and knowledge levels surrounding mobile advertising within media agencies.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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Mobile Automotive Audit
23/10/2014
The Mobile Automotive Audit looks at the top 50 UK automotive brands, and takes an in depth look at their current uptake of mobile.
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.
18/09/2014
Research objectives xAd commissioned Nielsen to design a study to help understand what factors impact mobile ad effectiveness and determine the most appropriate ways to measure campaign success in three top mobile advertising verticals – Retail, Restaurants, and Auto. Research commissioned by,...
26/08/2014
It is estimated that by 2018 nearly 8.2 billion mobile phones will be actively being used. Large brands such as Amazon has seen more than 50% of the consumers complete their purchases through a mobile device.
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date.
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