PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry
Everywhere you look, people are using mobile devices.
Matthew Doss, MD, Global Media Effectiveness at On Device Research gives an insight into their latest research.
Video Formats, Private Marketplaces and Location-Enabled Buying will Dominate Mobile Advertising in 2016
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
Byyd, the UK market-leading mobile programmatic media buying platform, has conducted pioneering research proving the effectiveness of mobile display advertising.
The Mobile User Experience Audit takes is an in depth study, which looks at the user experiences of the top 50 UK advertisers mobile sites.