Research library - Mobile marketing

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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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28/04/2015
Following our Mobile Audit 250 study, our mobile team have put together some sector cuts to compare with previous audits.
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31/03/2015
The Top 250 Mobile Audit is the seventh mobile audit conducted by the IAB.
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05/03/2015
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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17/02/2015
The Agency Snapshot Study looks at current uptake and knowledge levels surrounding mobile advertising within media agencies.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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Mobile Automotive Audit
23/10/2014
The Mobile Automotive Audit looks at the top 50 UK automotive brands, and takes an in depth look at their current uptake of mobile.
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.
18/09/2014
Research objectives xAd commissioned Nielsen to design a study to help understand what factors impact mobile ad effectiveness and determine the most appropriate ways to measure campaign success in three top mobile advertising verticals – Retail, Restaurants, and Auto. Research commissioned by,...

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