- The "Digital Elite" - the world's most valuable audience, a population today's marketers seek for their online habits and spending power: - The Digital Elite see 24 times more ads than the average consumer. Marketers are willing to pay an eCPM...
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behaviour as well as the devices used to access the internet....
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
UK Olympics multi-screen consumer insights on media consumption and multi-screening across TV, mobile, tablet and computers during the Olympics in the UK from several pieces of primary research conducted by Google.Key Findings:
Consumer confidence in m-commerce spend grows in the UK and US.
An infographic providing an overview of the European market for mobile real-time bidding (RTB) from advertising automation company Rubicon Project.
As the lines between traditional paid, earned and owned media continue to blur, more marketers are creating content designed to build engagement through direct-to-consumer channels and social media outlets. A new “content marketer” has emerged, and...
Over 350 industry experts were surveyed in this latest Agency Snap Shot research by the IAB and research agency Work. Running since 2008, the study gives an insight into current knowledge surrounding mobile advertising and uptake within today’s...
The second of our Mobile Site Optimisation studies evaluates the mobile readiness of the top 100 UK advertiser websites since August 2012. The research used Google’s Get Mobile Meter tool to evaluate the top 100 UK advertiser websites across a...
The research found that online privacy concerns remain high, and that consumer mistrust and the potential impact on business is growing. 88% of internet users are concerned, 43% don’t trust companies with their personal information, and 91% said...
