Research library - Mobile marketing

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13/01/2016
The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
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24/11/2015
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
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12/11/2015
Byyd, the UK market-leading mobile programmatic media buying platform, has conducted pioneering research proving the effectiveness of mobile display advertising.
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10/11/2015
The Mobile User Experience Audit takes is an in depth study, which looks at the user experiences of the top 50 UK advertisers mobile sites.
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04/11/2015
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
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22/10/2015
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
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13/10/2015
Insight by Sizmek uncovers the ad formats that best enable marketers to boost campaign performance and create more engaging content for consumers.
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06/10/2015
This is a UK data cut of the IAB Europe, Advertiser Mobile Audit Report.
19/09/2015
This is the second in a series of three PubMatic Mobile Point of View (mPOV) studies, Delivering on the Promise of Mobile Video.
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09/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth of mobile to engage with key audiences.

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