Research library - Mobile marketing

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11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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17/07/2015
Many publishers still treat programmatic sales as a lower priority. Less than 25 percent of programmatic team time is spent on value-creating activities; publishers use nowhere near the full range of technology tools that can increase programmatic sales and profit margins.
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13/07/2015
The IAB top 250 mobile audit was carried out in February 2015 and takes an in depth look at the uptake of mobile across the top spending advertisers in the UK
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06/07/2015
There's an upward trend in device ownership in UK households - the average number of connected devices in each home is now 9, a 27% increase YoY and 62% rise since 2012. Specifically, the use of smartphones has increased by 42% in these households and tablets by a huge 267% vs 2012.
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18/06/2015
Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to £6.80 per consumer for advertisers.
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09/06/2015
The IAB US Mobile Marketing Center of Excellence, in conjunction with 23 other IABs around the world, sought primary research that will compare and contrast the role of mobile in the lives of consumers around to world for mobile video usage.
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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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28/04/2015
Following our Mobile Audit 250 study, our mobile team have put together some sector cuts to compare with previous audits.
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31/03/2015
The Top 250 Mobile Audit is the seventh mobile audit conducted by the IAB.
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05/03/2015
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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