As consumers increasingly turn to mobile and video, publishers are faced with the biggest challenges yet around creating, distributing and monetising content. Key takeaways include:
The IAB, working with Research Agency Differentology, wanted to explore mobile advertising from a consumer perspective, in order to pinpoint the ingredients for getting it right.
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
Everywhere you look, people are using mobile devices.
Video Formats, Private Marketplaces and Location-Enabled Buying will Dominate Mobile Advertising in 2016
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit