Research library - Mobile marketing

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26/08/2014
It is estimated that by 2018 nearly 8.2 billion mobile phones will be actively being used. Large brands such as Amazon has seen more than 50% of the consumers complete their purchases through a mobile device. More than 90% of shoppers use their...
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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18/08/2014
The Mobile Technology and Telecoms Audit looks at the top 50 UK technology and telecoms brands, and takes an in depth look at their current uptake of mobile.
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13/08/2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology reveal their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the...
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11/06/2014
The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.
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09/06/2014
The IAB wanted to investigate how consumers around the world will be interacting with their smartphones to watch or follow the 2014 FIFA World Cup.  5,500 interviews were conducted between April and May 2014 with adult football fans, who owned a...
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27/05/2014
This quarterly benchmark report, highlights the performance of mobile display ad products.
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27/05/2014
This study compares the performance of rich media ads running on mobile publishers and social media networks.
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19/05/2014
The research looks at the top 50 UK FMCG companies, based on total advertising spend, and measures them against a number of mobile KPI’s. The aims of the study were to highlight areas where the FMCG industry’s mobile presence was good, as well as...
15/05/2014
The Mobile FMCG Audit looks at the top 50 UK FMCG brands, and takes an in depth look at their current uptake of mobile.
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