Research library - Mobile marketing

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28/06/2016
The IAB, working with Research Agency Differentology, wanted to explore mobile advertising from a consumer perspective, in order to pinpoint the ingredients for getting it right.
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20/05/2016
The FreeWheel Video Monetisation Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content.
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18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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Mobile + Me
23/03/2016
Everywhere you look, people are using mobile devices.
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19/02/2016
Video Formats, Private Marketplaces and Location-Enabled Buying will Dominate Mobile Advertising in 2016
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16/02/2016
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
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11/02/2016
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
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13/01/2016
The Mobile Advertiser Snapshot Study is a comprehensive survey of UK advertisers’ perceptions and attitudes towards mobile advertising.
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24/11/2015
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
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12/11/2015
Byyd, the UK market-leading mobile programmatic media buying platform, has conducted pioneering research proving the effectiveness of mobile display advertising.
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