Research library - Mobile marketing

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23/04/2014
IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
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11/04/2014
The research looks at the top 50 UK finance companies, based on total advertising spend, and measures them against a number of mobile KPI’s. The aims of the study were to highlight areas where the finance industry’s mobile presence was good, as...
10/03/2014
The Mobile Finance Audit looks at the top 50 UK finance companies, and takes an in depth look at their current uptake of mobile.
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ABC1
06/03/2014
The IAB wanted to understand how ABC1s use connected devices, as well as the similarities and differences with C2DEs. A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at...
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25/02/2014
How Outbrain pulled the data:Data is based on the total number of page views across the Outbrain network on mobile devices across and average week 19/1/14 – 25/1/14. The analysis compares 10 countries: Australia, France, Germany, India, Israel,...
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25/02/2014
Google commissioned Ipsos, an independent market research company, to understand consumer attitudes about click to call within organic and paid mobile search results.
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18/02/2014
IAB Member, Vibrant Media, has looked at consumers feelings towards their mobile personal space.  
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13/02/2014
A focus on women who own a smartphone.
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11/02/2014
Among mobile rich media formats that include online video, polite rich media banners had a higher video start rate than their expandable counterparts. Fully 3.33% of videos in polite banners were engaged, compared to 1.51% for expandable banners....
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07/02/2014
A focus on parents who own a smartphone with children at home.
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