Research library - Online adspend

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08/04/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £6.3 billion.This...
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08/04/2014
These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry...
sector trends
08/04/2014
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the...
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revenue tables
08/04/2014
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site. In conjunction with...
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07/10/2013
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.04 billion.This...
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07/10/2013
These are the IAB’s digital advertising spend figures showing details of H1 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.041 billion. This tracking study, dating back to 1997,...
07/10/2013
IAB / PWC Digital Adspend Study In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most...
Full version - members onlyLogin | Become a member
07/10/2013
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site. In conjunction with...
Full version - members onlyLogin | Become a member
28/08/2013
IAB Europe’s 2012 AdEx Benchmark study collates advertising spend across twenty-six markets. It highlights the prominent position of online in the media landscape as a platform of choice for advertisers. The report is the definitive guide to online...
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2012 Full Year Digital Adspend Results
10/04/2013
The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012. Key findings:
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