Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2011.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
This shows the % share of display online advertising trended across the last 2 years by industry category. This will next be updated in October with the H1 2012 figures. The top 3 spending sectors by display for the full year 2011 was Finance,...
According to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC, online advertising continues to grow at an exceptional rate, and last year experienced its biggest increase in five years.
Despite the...
These are the IAB’s online advertising spend figures showing details of H1 2011. Online continued to show double-digit growth in the first half of 2011 with a new record high of £2.26 billion.
Here is a topline summary of the findings from the IAB Online Adspend Study for the H1 2011.
This shows the % share of display online advertising trended across the last 2 years by industry category. This will be updated bi-annually in conjunction with the release of the latest data in March and October 2012.
The top 3 spending sectors by...
This report shows IAB Europe’s annual AdEx survey which is the definitive guide to the state of the European advertising market, across 25 countries in 2010
Some of the key findings are outlined below:
The European advertising market is worth €17....
Collated by IAB Europe and PwC, this presentation summarises the size of the online advertising industry in 2010 across the key European markets.
This report showcases the full year 2010 online adspend study results and includes commentary around these plus industry perspectives from across the year.
These are the IAB’s online advertising spend figures showing details for 2010.
