Research library - Online adspend

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17/07/2015
Many publishers still treat programmatic sales as a lower priority. Less than 25 percent of programmatic team time is spent on value-creating activities; publishers use nowhere near the full range of technology tools that can increase programmatic sales and profit margins.
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07/07/2015
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is a comprehensive perspective of online advertising spend across Europe.
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Adspend
09/04/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.
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09/04/2015
IAB / PWC Digital Adspend Study
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revenue tables
09/04/2015
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site.
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Adspend
09/04/2015
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
08/10/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2014. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.462 billion.
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sector trends
08/10/2014
IAB / PWC Digital Adspend Study
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08/10/2014
These are the IAB’s digital advertising spend figures showing details of H1 2014. Digital continued to show double-digit growth in H1 2014, with revenues reaching £3.462 billion.
21/07/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. The digital advertising market has seen exceptional growht from 2012 to 2013, this infographic puts this growth in context with the wider UK economy.  

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