The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012.
Key findings:
Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012.
This shows the % share of display digital advertising trended across the last 4 years by industry category. This will be updated bi-annually in conjunction with the release of the latest data in October 2013 and March 2014.
The top 3 spending...
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003.
The tables accompany the full results deck, which can be found here: http://www.iabuk.net/research/library/2012-h1-...
This shows the % share of display online advertising trended across the last 3 years by industry category. This will be updated bi-annually in conjunction with the release of the latest data in March and October 2013.
The top 3 spending sectors by...
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2012. Digital continued to show double-digit growth in the first half of 2012 with a new record high of £2.59 billion.This...
Here is a topline summary of the findings from the IAB Digital Adspend Study for the H1 2012.
This report shows IAB Europe’s annual AdEx survey which is the definitive guide to the state of the European advertising market, across 26 countries in 2011.Some of the key findings are outlined below:Europe’s online advertising market continued to...
This report showcases the full year 2011 Online Adspend Study results and includes commentary around these plus industry perspectives from across the year.
Online advertising was worth £4.784 billion in 2011 and showed a like for like growth of 14....
Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2011.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
