Research library - Online brand building

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20/06/2015
During our research, we discovered 5 common myths that are hindering the move to programmatic video by brand marketers and the real truth behind them.
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13/05/2013
These FAQs are based on learnings from the IAB’s Building Brands Online series of research studies as detailed below.
22/03/2013
Online video primetime is TV primetime:
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21/01/2013
If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities.
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Building Brands Online - Sponsorships
06/12/2012
This IAB research explores the effectiveness of online sponsorships, using the TRESemmé sponsorship of the Sky Living Hub and the British Gas sponsorship of the Yahoo! Smarter living hub as case studies.
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06/12/2012
This IAB research showcases the power of online advertising formats when used in the most relevant online environments.
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02/12/2012
Research comparing the iPad mini, Kindle Fire HD, Nook HD and the Nexus 7.
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08/11/2012
When it comes to social login, people want choice. For the first time ever since Janrain began analyzing such data nearly three years ago, Facebook’s popularity as a chosen provider for social login eclipsed 50%.
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08/11/2012
- Asia (with the exception of Japan) dominates, with China leading the way, regardless of the demographic compared. - As a rule, fast growing internet markets like China, Brazil, India or Indonesia, lead mature markets in social engagement, regardless of the demographic measured.
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07/11/2012
What engages consumers? What catches their attention and keeps it? What’s riveting? What sends them scuttling elsewhere? And, perhaps most important, how can marketers measure these consumer behaviors and act on them? It’s the age-old concern for marketers.
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