The study analysed 24,000 creatives with more than 12 billion impressions served in North America between July and December, 2011. Site visits were measured using landing page conversion tags.
Key stats:
* Rich media boosts site visits three-fold*...
Global research highlights the effectiveness of new large display formats across 5 key brand metrics.
The study gives readers: - The most referenced car brands in Europe on social media - Ranking of car brand Facebook pages - Influential blogs that make car industry news - Car blogger testimonials: what it's like to be a blogger in the industry -...
IAB research demonstrates the role of online in delivering cost-effective brand awareness for FMCG brands.Lucozade’s “Yes” campaign ran across video websites and TV and focused on engaging with a younger audience. Online was very effective at...
IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report shows a summary of the key findings of the IAB's research...
The second in a series of three linked research projects demonstrating how online can play an integral role when building brand awareness. This study specifically tracked the effectiveness of Nestle's online advertising for its cooking sauce Maggi...
IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report shows a summary of the key findings of the IAB's research project...
The first in a series of three linked research projects demonstrating how online can play an integral role when building brand awareness. This study specifically tracked the effectiveness of Starbucks' online advertising for its new product...
IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report
shows a summary of the key findings of the IAB's research...
