Research library - Online brand building

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03/02/2016
View the IAB's new Video Effectiveness Research which shows the impact of format and device when it comes to video.
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24/11/2015
The Faculty of Media and Communication at Bournemouth University, on behalf of the IAB, wanted to investigate the role of mobile in peoples lives and our unique attachment wit
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11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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20/06/2015
During our research, we discovered 5 common myths that are hindering the move to programmatic video by brand marketers and the real truth behind them.
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13/05/2013
These FAQs are based on learnings from the IAB’s Building Brands Online series of research studies as detailed below.
22/03/2013
Online video primetime is TV primetime:
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21/01/2013
If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities.
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Building Brands Online - Sponsorships
06/12/2012
This IAB research explores the effectiveness of online sponsorships, using the TRESemmé sponsorship of the Sky Living Hub and the British Gas sponsorship of the Yahoo! Smarter living hub as case studies.
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06/12/2012
This IAB research showcases the power of online advertising formats when used in the most relevant online environments.
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02/12/2012
Research comparing the iPad mini, Kindle Fire HD, Nook HD and the Nexus 7.
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