This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement.
The research concentrated on 5 advertising campaigns from the haircare sector - Fructis, Elvive, Pantene, Aussie and Herbal Essences - and looked into the effectiveness of online against other media, as well as wider influences like brand ownership, reading reviews, or recommendations from friends.
The video below explains the process of measuring brand engagement.
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