Global research highlights the effectiveness of new large display formats across 5 key brand metrics.
The ‘Size Matters’ study, delivered by research agency Millward Brown, aimed to analyse the effectiveness of the new, larger brand friendly display online ad formats. The global research was based on 940 campaigns over a two year period across UK, USA, Europe, South America and Australasia and examined the performance of formats across five key brand metrics:
- Aided Brand Awareness
- Online Ad Awareness
- Message Association
- Brand Favourability
- Purchase Intent
Research subject:
Member only downloads
| File | Size |
|---|---|
| Building Brands Online Size Matters - March 2012 for site.pptx | 5 MB |
| Full version - members only Login | Become a member | |
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