IAB Affiliate Advertiser survey reveals future growth in the discipline is expected over the next 12 months.
The IAB’s affiliate marketing council has released research into advertisers’ opinions on the affiliate marketing sector. The survey, answered by 140 advertisers, delves into areas such as, how much the discipline is valued and used, the size and growth of the channel as well as how easy it is to integrate into the wider online marketing mix.
The results of the survey also highlighted a need for further education amongst the more senior level marketers with 50% of respondent recognising a knowledge gap in affiliate marketing at CEO level.
