The results of the Mobile Commerce Survey which sought to understand industry opinions towards mobile commerce; to get a measure of retailers’ mobile strategies; to examine what the barriers to the growth of mobile commerce are; and to inform a strategy of what needs to be addressed as an industry.
The research shows that:
- Retailers are starting to think about M Commerce, with 41% planning to have a transactional mobile site or application in place within the next year
- M Commerce is seen as a real opportunity, with 59% of retailers expecting their mobile revenues to increase over the next 12 months, and 94% see it as a real opportunity for their business.
- For the majority, M Commerce isn’t generating large revenues- 63% either make less than 1% of their total revenues via mobile, or don’t measure their mobile revenues at all at present
- There is an appetite to learn more about M Commerce- 74% of retailers stated that they would like to receive training in this mobile commerce.
