MEMBER RESEARCH: O2 Media's Branching Out With Mobile Infographic
01/01/2012
O2 Media evaluated the advertising effectiveness of mobile messaging campaigns run on their properties across 2011, and this infographic details the key marketing benchmarks.
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
