The second of our Mobile Site Optimisation studies evaluates the mobile readiness of the top 100 UK advertiser websites since August 2012. The research used Google’s Get Mobile Meter tool to evaluate the top 100 UK advertiser websites across a range of sectors such as retail, finance, automotive and FMCG.
To see Part One of the Mobile Optimisation study, click here.
Member only downloads
| File | Size |
|---|---|
| Mobile Optimisation Study II.pptx | 1.58 MB |
| Full version - members only Login | Become a member | |
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£1.30 billion
UK advertisers spent £1.30 billion on display advertising alone in 2012, with the sector growing 12.4% year on year (IAB / PwC Digital Adspend Study Full Year 2012)
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