A summary of all the key facts and figures about the online marketplace.
People online
- There are now 32m people online, 65% of the total GB Adult population (BMRB Internet Monitor August 2008 and TGI.net wave 15)
- 15.4m households now online in the UK (Continental Research Autumn Internet Report 2007)
- Women 25-34 now spend more time online than men in the same age group (Ofcom August 2007)
- 12.6m people accessed the internet whilst at work in the last month (BMRB TGI.net, Wave 15 to September 2007)
Online behaviour
Sites where people can buy products or services are still proving to be the most popular online destinations with 20.7m people doing so in the last month (BMRB, August 2008)
The most popular online activities are (BMRB, August 2008):
- Using email 29.9m
- Sourcing info on activity/interest 24.5m
- Site of a particular brand or product 22.6m
- Compare prices 20.8m
- travel plans 17.8
Broadband
- 13.2m households in the UK have a broadband connection (Continental Research, Autumn 2007)
- This accounts for 92% of all internet users, up from 90% a year before (BMRB, August 2008)
- Almost three quarters (70%) of home broadband user services are now above 2MB
- 46% using wireless broadband connection in the last month (BMRB Internet Monitor, May 2008)
- Broadband penetration is expected to continue rising, it is predicted that broadband will be in 75% of all homes by 2010 (PriceWaterhouseCoopers, Global Entertainment and Media Outlook 2006-2010)
Media time
- 76% of internet users are now going online every day or most days (BMRB, August 2008)
- UK internet users are spending an average of 23 hours a week online (YouGov, Sept 2006)
- The average length of each user session is 53 minutes (Nielsen Netratings, September 2006)
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Online advertising
- The UK online advertising industry is valued at £1,682.5m for the first half of 2008, taking a 18.7% share of the UK advertising industry (IAB/PwC,October 2008)
- Search accounts for 58.3% of all online advertising; display 19.8% and classifieds 21.5%. The IAB has continued to track spend on solus email campaigns which accounted for 0.4% of the market(IAB/PwC, October 2008)
- Search revenues grew by 28.7% year-on-year, display by 16.3% and classifieds by 30.2% (IAB/PwC, October2008)
Ecommerce
- £46.6bn was spent online during 2007 (IMRG, January 2008)
- 21.3m people now shop online in the UK, spending an average of £661 each in the last six months (BMRB, August 2008)
- By 2011 32m UK consumers will be shopping online. The value of goods they buy online in 2011 will add up to almost £52bn. (Forrester, UK eCommerce Forecast 2006-2011, March 2007)
