A focus on young people, aged 18-30 years old, who own a smartphone.
The IAB wanted to understand how young people (18 - 30 year olds) use connected devices, as well as the similarities and differences with other age groups.
A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from our 18 - 30 year old sample audience and the role that devices play in our daily lives, both in and out of the home.
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