The IAB Social Media Council wanted to find out what UK brands think about social media and so investigated levels of knowledge, usage, and budget allocations, to gain a deeper understanding of what the challenges are for the industry. This document summarises findings from this survey which was published in January 2010.
Key findings:
- Social media is important to over 88% of clients
- Usage is mixed – for some a core component for others still at testing stage
- Whilst marketing is the main dept of choice, many clients are unsure where social media fits
- Proving ROI and measurement are seen to be biggest challenges
- Social media budgets WILL be going up in 2010
