This report, carried out by the IAB on behalf of IASH, shows the results to the first ever research into how display spend is apportioned between intermediary trading platforms
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
