Understanding the mindset of advertisers and agencies is always vital for media owners – especially against the backdrop of an increasingly complex digital world and uncertain economic conditions. To help media owners achieve this, Work Research carried out 40 detailed one-on-one interviews with media planners, senior agency personnel and client side marketing professionals to gauge their attitudes towards digital media, media relations and media research – the results of this project – available to download here will give sales teams at media owners useful insights into the latest thinking and trends at media agencies and should help them to sell more effectively by delivering pitches, sales information and research that meets the needs and expectations at agencies and advertisers.
