Mobile adspend

The IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.

This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.

This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.

Since 2008 the IAB/PwC mobile adspend study has provided like-for-like comparisons to previous years, providing accurate like-for-like growth data. 

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Latest results

Research

H1 2015 Digital Adspend Results

08/10/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details for H1 2015. Digital advertising in the UK was worth £3.975 billion in H1 2015, up 13.4% on a like for like basis from £3.507 billion in H1 2014.

Member only downloads

FileSize
h1 2015 IABPwCDigitalAdspend_with WARC_FINAL.pdf5.14 MB
Research

2015 H1 Sector Trends

08/10/2015
IAB / PwC Digital Adspend data showing the bi-annual % share of display advertising by sector from 2009-2015

Member only downloads

FileSize
Adspend Sector Trends H1-2015_pdf_for website.pdf107.46 KB