Mobile adspend

To download the H1 2012 IAB/PwC UK Digital Ad Spend Study just follow this link.

Background:

The IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.

This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.

This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.

Since 2008 the IAB/PwC mobile adspend study has provided like-for-like comparisons to previous years, providing accurate like-for-like growth data.