Mobile adspend

The IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.

This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.

This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.

Since 2008 the IAB/PwC mobile adspend study has provided like-for-like comparisons to previous years, providing accurate like-for-like growth data. 

Image float: 
Full width

Latest results

Adspend
Research

2014 Full Year Digital Adspend Results

09/04/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.

Member only downloads

FileSize
IABPwCDigitalAdspend-FY2014-FINAL-WithWARC_website.pdf5.42 MB
Full version - members only Login | Become a member
revenue tables
Research

Digital Adspend Tables: 2003 – 2014

09/04/2015

These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going

Member only downloads

FileSize
Adpsend tables for website 2014.xlsx1.08 MB
Full version - members only Login | Become a member