Mobile adspend

The IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.

This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.

This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.

Since 2008 the IAB/PwC mobile adspend study has provided like-for-like comparisons to previous years, providing accurate like-for-like growth data. 

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Latest results

Research

2013 Full Year Digital Adspend Results

08/04/2014

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of

Member only downloads

FileSize
IAB_PwC_Digital_Adspend_FY-2013_website.pdf2.38 MB
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Research

2013 Full Year Digital Adspend Factsheet

08/04/2014

These are the IAB’s digital advertising spend figures showing details of 2013.

Available downloads

FileSize
IAB_PWC_AdspendOnePager_2013.pdf89.23 KB
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