Mobile adspend

The IAB works with PricewaterhouseCoopers (PwC) to release information on the size of the mobile advertising market in the UK.

This is the only study that combines real data, sourced from publishers and networks, combined with industry expertise to show how much is being spent on mobile advertising.

This invaluable information gives the market an understanding of not only how much adspend is going on mobile, but also which industries are investing the most and the formats they are spending on.

Since 2008 the IAB/PwC mobile adspend study has provided like-for-like comparisons to previous years, providing accurate like-for-like growth data. 

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Latest results


MEMBER RESEARCH: PubMatic Quarterly Mobile Index

PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry

Member only downloads

PubMatic_Quarterly Mobile Index (Q1-2016)_Apr2016[1].pdf1.98 MB

2015 Full Year Digital Adspend Results

These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2015.

Member only downloads

2015 IABPwCDigitalAdspend_MOST_OPM_FINAL.pdf19.2 MB