Efficient frontier looked at the use of search for Ebookers. The campaign had to use 55,000 hotel names with over 14 keywords per hotel. The campaign managed the cost per order and ROI of different groups of keywords.
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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