Hay Group's global internal communications drive aimed to establish new brand values requiring high levels of awareness among staff.
Concep evolution’s challenge was to sustain interest among staff in a teaser campaign. By the programme’s end, 96% of staff had engaged with the campaign. With 3,141 employees in 86 offices across 55 countries, this near universal exposure to the new brand behaviours among Hay Group staff meant Concep evolution had outstripped the client’s expectation.
As a result of stringent reporting and vigilant monitoring at all stages, Concep evolution was able to identify issues, adapt to challenges and maintain a highly-effective strategy.
