How Kenwood and the BBC GoodFood site launched their new range to cooking enthusiasts
20/08/2009
Kenwood worked with the BBC to devise an advertising solution that would promote the new KMix range and gather feedback on the range of colours available.
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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