How Ocado is using Google+

Founded in 2000, Ocado is a unique online grocer whose aim is to revolustionise the way people shop. Ocado uses both digital marketing and social media in its communications mix. Social media is carefully integrated to add another layer of engagement with the Ocado community by developing and deepening relationships through discussions centering on food and popular culture.

By adopting social extensions, through the use of Google+, Ocado's search ads have seen click-through rates increase by 30%.