Marks and Spencer optimse search account with Microsoft and Efficient Frontier
22/01/2009
How M&S worked with Microsoft's adCenter team and Efficient Frontier to optimise the M&S search account, identifying quick wins as a long-term strategy for continued growth.
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
You are here
Home > Resources > Marks and Spencer optimse search account with Microsoft and Efficient Frontier
