In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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