As part of a major multimedia brand campaign in Q4 2008 to win the key Xmas battleground, Bluepod Media provided fulfilment technology to extend an additional layer of communication to our audience to deepen consumer connection.
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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