Email: Joining the Digital Dots Handbook

This handbook created by the IAB's Email Council is the first email specific handbook created by IAB UK.

Almost 90% of UK brands consider email to play an important/very important role in their marketing and business strategies. This is unsurprising – respondents also confirmed that their email programs deliver an average ROI of over £20 for every £1 spent. The handbook helps to clarify a wide range of email specific topics including planning and integration, creative, content, mobile optimisation for email and data and deliverability.

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Email Joining the Digital Dots Handbook.pdf706.13 KB
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