The Big Mobile Shopping Handbook

The IAB is committed to making mobile easier for brands and agencies to tap into the growing market.

Over a quarter of smartphone owners use their device to shop online every week according to recent data. This number will grow rapidly over the next few years as UK mobile shoppers increase from an estimated 27m in 2013 to 36m in 2015. For retailers this represents a major opportunity.

The Big Mobile Shopping Handbook aims to give practical advice when integrating mobile into a brands' digital strategy. With this in mind, the chapters have been written by industry experts that are at the forefront of mobile innovation.

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