The Committees of Advertising Practice (CAP) write and maintain the UK Advertising Codes, which are administered by the Advertising Standards Authority. They also offer the industry authoritative advice and guidance on how to create campaigns that comply with the rules.
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
From data protection and electronic communications to freedom of information and environmental regulations, the ICO is the UK's independent public body set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
This website provides consumers with information about how behavioural advertising works, further information about cookies and the steps they can take to protect their privacy on the internet. It is written by and supported by the internet advertising industry as part of an initiative to enhance transparency and control for online behavioural advertising.
JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.
The OFT's mission is to make markets work well for consumers. They achieve this by promoting and protecting consumer interests throughout the UK, while ensuring that businesses are fair and competitive.
Media Smart is a not-for-profit company that develops and provides free of charge educational materials to primary schools, they teach children to think critically about advertising in the context of their daily lives.