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Research
19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
Research
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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Video
15/09/2014
Theo Luke, Partner Developer EMEA, Twitter outlines why you can't miss the IAB UK Digital Upfronts.
White paper
12/09/2014
It’s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry. This new white paper from the IAB's Future Trends Working Group highlights some of...
Video
05/09/2014
Stuart Flint, Director of Sales, Microsoft Advertising & Online UK, outlines why you can't miss the IAB UK Digital Upfronts.
White paper
05/09/2014
The Affiliate Marketing channel provides advertisers with a direct route to trackable sales and publishers with alternative revenue streams.
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Video
29/08/2014
Claire Valoti, Head of Agency Relations at Facebook UK, outlines why you can't miss the IAB UK Digital Upfronts.
Research
26/08/2014
It is estimated that by 2018 nearly 8.2 billion mobile phones will be actively being used. Large brands such as Amazon has seen more than 50% of the consumers complete their purchases through a mobile device. More than 90% of shoppers use their...
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Research
26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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