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Research
21/07/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. The digital advertising market has seen exceptional growht from 2012 to 2013, this infographic puts this growth in...
Standards & Guidelines
18/07/2014
This guide sets out clear best practices for the Automotive Online Lead Generation sector. It describes each process relating to the capture, management and trade of online lead generation data, and clarifies the roles and responsibilities of all...
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Research
14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
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Research
26/06/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This summary...
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Case study
26/06/2014
Footwear manufacturer Clarks, the world’s largest casual and smart shoe company, was keen to make the most of its online presence.
Research
25/06/2014
This research conducted by MTM of the IAB is the first ever comprehensive view of how digital display is being traded in the UK.
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Research
23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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Research
11/06/2014
The IAB wanted to understand how people use connected devices within the low value category, which includes entertainment, food and recipes, and cosmetics and toiletries.
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Research
10/06/2014
A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data from medium value category and the role that devices play in their daily lives, both in and out of the home.
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White paper
10/06/2014
This paper from unanimis argues that the adoption of performance analysis products like Nielsen’s Online Campaign Ratings and comScore’s Campaign Essentials will drive real performance gains and efficiencies, rewarding the marketers who adopt them...

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