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Smartwatch
White paper
24/04/2015
Future Trends Volume 12 looks into wearable technology, with a focus on the smartwatch and implications for both advertisers and consumers.
Research
16/04/2015
Research carried out on behalf of Sharethrough by Nielsen Neuro wanted to understand the effects of mobile native ads and banner ads on the human brain.   Key findings include:
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White paper
16/04/2015
To brand marketers, TV is the original brand-building medium — the largest screen in the house that rightly commands the lion’s share of their ad pounds and pence.
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Video
15/04/2015
Whether on train, tube or bus, today's commuters will often be seen absorbed with their smartphones.
Video
15/04/2015
77% of beauty and fashion fans watch online videos for advice and around half look for what to buy - whether that's looking for everyday tips or inspiration for that special night out.
Video
15/04/2015
Rugby Tournaments, whether Six Nations or World Cups, see plenty of mobile searches for scores, results and team news. You also see plenty of confused fans turning to their phones.
Video
15/04/2015
School holidays tend to pass by in a flash and it seems that for many, there wasn't quite enough time to prepare. Back-to-school-related searches on smartphones rose 82% on last year and "PE/Gym Kit" queries peaked on 2nd September – the first day back at school.
White paper
14/04/2015
Adform is pleased to present this European RTB Trend report for the fourth quarter of 2014, and as a general wrap-up of programmatic advertising in 2014.
EDAA OBA
Standards & Guidelines
13/04/2015
Why should businesses sign up and comply with the EU behavioural ads industry initiative?
Adspend
Research
09/04/2015
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2014. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion.
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