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Research
20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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Case study
19/08/2014
Traditionally, media owners have expended much effort and resource driving people to online partnerships, ultimately meaning that their revenue growth was limited by the scale of their websites.
Research
18/08/2014
The Mobile Technology and Telecoms Audit looks at the top 50 UK technology and telecoms brands, and takes an in depth look at their current uptake of mobile.
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IAB UK Digital Upfronts: Eileen Naughton, Google
Video
18/08/2014
Eileen Naughton, Managing Director of Google UK outlines why you can't miss the IAB UK Digital Upfronts.
White paper
15/08/2014
Marketing attribution provides an understanding of the events that influence individuals to engage in a desired behavior, typically referred to as a conversion.
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Research
13/08/2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology reveal their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the...
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Research
12/08/2014
A key aspect of the IAB's RealView study was a quantitative survey of 1,376 smartphone owners. This report looks specifically at the data around device usage throughout the day.
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Case study
11/08/2014
SanDisk approached eBay to reach a target audience of anonymous consumers who had been identified as recent purchase intenders of digital technology on eBay.
Case study
11/08/2014
Sony Pictures wanted to drive awareness of the theatrical release if its latest blockbuster, The Amazing Spider-Man 2.
Case study
11/08/2014
Lenovo wanted to drive sales of their products within the eBay marketplace, specifically their Yoga tablet.

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