Black Friday: The holiday that stole Christmas?
See the latest (October 2016) edition of our Programmatic Handbook.
The IAB’s latest digital advertising spend figures which include online, mobile and tablet, showing details of H1 2016.
These are the topline findings from the IAB / PwC Digital Adspend Study, which includes online, mobile and tablet revenues, for H1 2016.
The IAB wanted to obtain a snapshot of smartphone owners’ phone usage behaviour and their reliance on them, as well as attitudes towards having a smart home.
This document shows how the Digital Display market splits across the industry sectors, and how this has changed over time.
Hear the IAB Mobile Steering Group’s thoughts on the most exciting developments in mobile location...
Standards & Guidelines
This downloadable gallery provides the industry with a central reference to develop a shared understanding of the ways that content-based advertising and native distribution formats are traded and then integrated into publisher platforms.
Ally Stuart, Strategy Director at Sharethrough at the IAB Content and Native Conference.
UK data from the global IAB initiative 'Mobile Commerce: a global perspective.'