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LV
Case study
01/08/2014
LV= wished to maximise on the mobile opportunity by developing an end-to end acquisition and sales process for over 50s customers across all devices. With this in mind, LV= used responsive web design to ensure potential customers could access...
Case study
01/08/2014
ekmPowershop noticed a shift in the devices being used to access its site. In queries, clicks, impressions and ad CTR, there’s been a year on year decline in desktop of 4%, while smartphones and tablets are on the up with a year on year increase of...
Video
30/07/2014
An introduction to the IAB UK Digital Upfronts 2014 - featuring interviews with key figures from AOL, DigitasLBi, Facebook, Google, Microsoft, Millennial Media, Twitter and Yahoo!
Standards & Guidelines
27/07/2014
This mobile post-click tracking FAQ document aims to make it easier to understand the way we can track a user journey after they click on an ad on a mobile device.
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Research
21/07/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. The digital advertising market has seen exceptional growht from 2012 to 2013, this infographic puts this growth in...
Standards & Guidelines
18/07/2014
This guide sets out clear best practices for the Automotive Online Lead Generation sector. It describes each process relating to the capture, management and trade of online lead generation data, and clarifies the roles and responsibilities of all...
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Research
14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
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Research
26/06/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This summary...
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Case study
26/06/2014
Footwear manufacturer Clarks, the world’s largest casual and smart shoe company, was keen to make the most of its online presence.
Research
25/06/2014
This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.
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