White paper
The mobile market is experiencing explosive growth and the facts are compelling. We all know there is huge proliferation of mobile devices globally – 4.1bn phones (GSMA). That is more than double the number of TVs and over 3x the number of PCs....
Case study
TMW is responsible for Nissan GB's CRM activity from strategic planning through to data consultancy and campaign delivery faced the following challenges:
Research
A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.The report reveals:• Over half (52%) of UK consumers are happy to see online advertising because it supports online...
Research
Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2011.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
White paper
Location Based Advertising can be the most personal form of advertising on a mobile and if used correctly can deliver exceptional results. This report has been created to give advertisers and agencies an insight into the models that are currently...
Research
This shows the % share of display online advertising trended across the last 2 years by industry category. This will next be updated in October with the H1 2012 figures. The top 3 spending sectors by display for the full year 2011 was Finance,...
Case study
FooCall, an app that offers consumers very low cost international calls, wanted to build its iPhone customer base. Using Adfonic's self-service platform to target potential consumers in the UK, the campaign boosted the client's Apple App Store...
Case study
In depth insights from O2 into the performance of Health & Beauty campaigns on the O2 Priority Moments platform.
Case study
In depth insights from O2 into the performance of Retail campaigns on the O2 Priority Moments platform
Case study
In depth insights from O2 into the performance of entertainment campaigns on the O2 Priority Moments platform.
