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White paper
16/04/2014
This whitepaper is by Ryan Hickling, Head of Email at TMW Agency. The aim of this white paper is help give marketers the information they need in order to start optimising their campaigns for mobile and the knowledge to react quickly in the future...
Standards & Guidelines
15/04/2014
The MRC is an independent body that accredits measurement across all media in the United States.
Standards & Guidelines
15/04/2014
The document below provides answers to frequently asked questions about the Viewable Impressions standards.
Research
11/04/2014
The research looks at the top 50 UK finance companies, based on total advertising spend, and measures them against a number of mobile KPI’s. The aims of the study were to highlight areas where the finance industry’s mobile presence was good, as...
Research
08/04/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of full year 2013. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £6.3 billion.This...
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Research
08/04/2014
These are the IAB’s digital advertising spend figures showing details of 2013. Digital continued to show double-digit growth in 2013 with a new record high of £6.3 billion. This tracking study, dating back to 1997, represents the official industry...
sector trends
Research
08/04/2014
In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the...
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revenue tables
Research
08/04/2014
These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003. The tables accompany the full results deck, which can be found on the site. In conjunction with...
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Research
07/04/2014
This infographic is a summary of the report that shows the value of Online Performance Marketing in 2013 by IAB UK and PwC.
Video
07/04/2014
At Advertising Week Europe 2014, the IAB showcased RealView, a new piece of research using a ground-breaking methodology. This video focuses on the unique advantages that using a life logging fisheye camera at the centre of the methodology brings...

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