Resources library

Refine your search

Pages

Case study
25/02/2015
Hotels.com, the leading website for booking hotel rooms online and by telephone, entered the market with a major brand re- launch and needed a partner with integrated campaign planning, buying optimisation and measurement tools to quickly gauge...
Case study
23/02/2015
When the Honda UK account set out to navigate new roads in their digital strategy for the popular Honda Accord, their first test drive was Yahoo Gemini native ads.
Research
17/02/2015
The Agency Snapshot Study looks at current uptake and knowledge levels surrounding mobile advertising within media agencies.
Full version - members onlyLoginBecome a member
VisualDnA logo, IAB UK,
Case study
16/02/2015
This leading online retailer wanted to get more out of search retargeting, better optimise their bid strategy and increase sales. With thousands of prospects and a lean AdWords budget, how could it identify and retarget those most likely to convert?
White paper
11/02/2015
This whitepaper has been put together by IAB Europe’s Ad Viewability Task Force which aims to provide insight on the topic of viewable impressions across Europe; educate the market and make recommendations on best practice.
Listening Britain
Research
11/02/2015
Using the RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
Full version - members onlyLoginBecome a member
Case study
10/02/2015
The Weather Channel were appointed to create a campaign for Peugeot to create a campaign for the car manufacturer's new 308 model.
Case study
10/02/2015
The Weather Channel implementations were part of Thomson's strategy to raise the profile of the TUI smile logo in the UK and drive consumers to Thomson.co.uk.
Research
10/02/2015
On behalf of the Content and Native Working Group, the IAB commissioned an in-depth study to understand consumer knowledge, attitudes and tolerance to content and native advertising. The purpose of the study was to inform the development of IAB...
Full version - members onlyLoginBecome a member
Standards & Guidelines
09/02/2015
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.

Pages