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Handbook
20/10/2014
Welcome to the latest Programmatic Handbook by the IAB. In the last few years programmatic trading has enjoyed a meteoric rise in the digital ad serving space and this handbook serves to define what it represents and what the future may hold for it...
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Handbook
20/10/2014
Mobile as a marketing channel can’t be ignored, and the IAB is committed to making mobile easier for brands and agencies to tap into this market.
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Video
15/10/2014
See a timelapse video from the auditorium of the Barbican, filling up for IAB Engage 2014's morning session. 
Research
08/10/2014
These are the IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of H1 2014. Digital continued to show double-digit growth in the first half of 2013 with a new record high of £3.462 billion.This...
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sector trends
Research
08/10/2014
IAB / PWC Digital Adspend Study In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most...
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Research
08/10/2014
These are the IAB’s digital advertising spend figures showing details of H1 2014. Digital continued to show double-digit growth in H1 2014, with revenues reaching £3.462 billion.
Case study
06/10/2014
ITV Encore is a new pay channel in the UK dedicated to the very best of ITV’s great British drama. To raise awareness around the release of the new channel, ITV Encore was looking for the best and most effective online advertising solution that...
Trading Places
Research
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and how different factors affect their...
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Research
30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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Video
29/09/2014
Piers North, Strategy Director, Yahoo UK explains why Yahoo are taking part in the IAB Digital Upfronts this October. 

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