What is the DNA of a top performing mobile creative? In order to answer this question On Device Research delved into their 100 study (30,000 survey) normative database. The campaigns ran across a plethora of mobile DSPs, advertiser categories and formats.
Research objectives: Focusing in particular on email and onsite solutions, this report benchmarks the average cart abandonment rate in UK retail and the success of re-engagement technology in recovering lost conversions.
See Teads' latest video advertising Whitepaper
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
This deck uses data from the quantitative element of the IAB's Real_Living research to explore how people use different screens and the attitudes that people have towards different devices in the home
Factory Media launches its biggest and most ambitious research project to date: Mindsets.
Check out the Header Bidding panel at the IAB UK's RTA Conference 2016
Check out the presentation from Chris Howard, Shop Direct at the IAB UK's RTA Conference
Check out the presentation from Andres Ferrate, Google at the IAB UK's RTA Conference 2016
Leon Siotis, SpotX on stage at our RTA conference.