Adoptions, reactions and opportunities. See the ad blocking white paper by fifty-five.
Welcome to Future Trends Volume 17 all about the evolution of mobile. Here we'll be discussing how mobile is evolving and what to expect in the future.
See the whitepaper here
Brands are being forced to rethink their marketing strategies as the battle for consumer attention has pushed up advertising prices, according to a new report from TVTY.
Standards & Guidelines
This downloadable gallery provides the industry with a central reference to develop a shared understanding of the ways that content-based advertising and native distribution formats are traded and then integrated into publisher platforms.
The AOL Global Content Moments study reveals the key behaviours that drive modern consumers to interact with content.
The Hut Group (THG) is the UK’s leading multi-website online retailer comprising of 20 programmes across five retail sectors.
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising.
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
Research from the IAB looking at how online search, in all its forms, fits into the consumer's purchase journey and its value to customers.
IAB Engage: Higher Ground took place on Thursday 15 October. Here are some of the highlights.
Book for Engage 2016 here