Research
The Mobile Retail Audit looks at the top 50 UK retailers, and takes an in depth look at their current uptake of mobile.
The data collection process took place over a 1 month period, between 6th May and 7th July and investigated a number of top line...
Video
Want to know more about the Internet Advertising Bureau (IAB) UK? Watch this short video.
Research
In the first quarter of 2013, European advertisers and agencies continued to show enthusiasm for RTB/programmatic. Spending increased by 66% in March, which sent overall RTB spend to new heights.
This report covers the total amount spend on RTB per...
Research
This new report from IAB Europe brings you an analysis of UK multi-screeners device usage and their media habits and engagement. Key findings include:1. Almost half of all UK adults use 3 screens (TV, PC and mobile or tablet). This increases to 59...
Research
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for April 2013:
Standards & Guidelines
Below you will find links to download the campaign assets for the online behavioural advertising icon.There are two different campaigns to choose from: "OBA behind" and "OBA reveal".Assets are available in 2 different formats: as SWF files or as...
Download full versions: 1 | 2 | 3 | 4
Research
New survey from AudienceNet reveals that almost half the UK listens to audio/radio online each week.
Standards & Guidelines
The IAB’s Affiliate Marketing Council Voucher Code of Conduct is based on the Affiliate Marketing Council’s driving twin principles of transparency and control. It ensures that voucher code sites and affiliates that make use of voucher codes avoid...
Download full versions: 1 | 2
Video
A panel session from Mobile Engage 2013 looking at key developments in mobile advertising technology.
Research
This new report from IAB Europe brings you an analysis of multi-screeners device usage and their media habits and engagement. Key findings include:1. 1/5th of all Europeans use 3 screens, that is 138.6m people. This increases to 1/3rd of all online...
