Resources library

Refine your search

E.g., 29/07/2015
E.g., 29/07/2015

Pages

White paper
28/07/2015
Return Path's latest whitepaper looks at the effectiveness of subject lines
Video
27/07/2015
How has digital advertising changed in the last ten years? What have been the major areas of growth and how does this reflect consumer behavior and trends?
White paper
22/07/2015
Adform present this European RTB Trend report for the first quarter of 2015.
White paper
21/07/2015
In the first six months of 2015, programmatic advertising has been at the centre of discussions across the advertising industry.
White paper
21/07/2015
Understanding who your customers are makes finding, reaching and communicating with them far more effective. It enables you to tailor communications, create personalised messages, optimise spend and, crucially, provides your customer with a more personal and relevant experience.
Research
17/07/2015
Many publishers still treat programmatic sales as a lower priority. Less than 25 percent of programmatic team time is spent on value-creating activities; publishers use nowhere near the full range of technology tools that can increase programmatic sales and profit margins.
Full version - members onlyLoginBecome a member
White paper
16/07/2015
Video content is being consumed and sought after at a rapidly increasing rate – it’s no secret that over 300 hours of video are uploaded to YouTube every minute. But how are viewers responding to this content? How, when, where and why are they watching it?
Research
15/07/2015
This infographic was created in partnership with ExchangeWire.
Full version - members onlyLoginBecome a member
Handbook
13/07/2015
Welcome to the latest Search Handbook by the IAB, sponsored by Tug.
Full version - members onlyLoginBecome a member
Research
13/07/2015
The IAB top 250 mobile audit was carried out in February 2015 and takes an in depth look at the uptake of mobile across the top spending advertisers in the UK
Full version - members onlyLoginBecome a member

Pages