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Research
30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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Video
29/09/2014
Piers North, Strategy Director, Yahoo UK explains why Yahoo are taking part in the IAB Digital Upfronts this October. 
Video
29/09/2014
Zac Pinkham, Managing Director, EMEA, outlines why Millennial Media is taking part in the UK Digital Upfronts
Research
19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
Research
18/09/2014
Research objectives xAd commissioned Nielsen to design a study to help understand what factors impact mobile ad effectiveness and determine the most appropriate ways to measure campaign success in three top mobile advertising verticals – Retail,...
Research
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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Video
15/09/2014
Theo Luke, Partner Developer EMEA, Twitter outlines why you can't miss the IAB UK Digital Upfronts.
White paper
12/09/2014
It’s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry. This new white paper from the IAB's Future Trends Working Group highlights some of...

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