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Video
29/08/2014
Claire Valoti, Head of Agency Relations at Facebook UK, outlines why you can't miss the IAB UK Digital Upfronts.
Research
26/08/2014
It is estimated that by 2018 nearly 8.2 billion mobile phones will be actively being used. Large brands such as Amazon has seen more than 50% of the consumers complete their purchases through a mobile device. More than 90% of shoppers use their...
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Research
26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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Video
26/08/2014
Gareth Jones, Global Chief Brand & Content Officer and Mike Clear, Head of Branded Content at DigitasLBi outline why you can't miss the IAB UK Digital Upfronts.
Research
20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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Case study
19/08/2014
Traditionally, media owners have expended much effort and resource driving people to online partnerships, ultimately meaning that their revenue growth was limited by the scale of their websites.
Research
18/08/2014
The Mobile Technology and Telecoms Audit looks at the top 50 UK technology and telecoms brands, and takes an in depth look at their current uptake of mobile.
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IAB UK Digital Upfronts: Eileen Naughton, Google
Video
18/08/2014
Eileen Naughton, Managing Director of Google UK outlines why you can't miss the IAB UK Digital Upfronts.
White paper
15/08/2014
Marketing attribution provides an understanding of the events that influence individuals to engage in a desired behavior, typically referred to as a conversion.
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Research
13/08/2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology reveal their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the...
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