Standards & Guidelines
The LEAN FAQs answer key questions about the development of the LEAN standards. These standards are an industry initiative set to improve the quality of digital advertising from a consumer’s perspective.
Read the latest White Paper in PubMatic's Mobile White Paper Series.
Leading mobile retailers dominate and the gap is growing: Q4 - 2015.
See our wrap video from the IAB UK's first Leadership Summit in May 2016.
Welcome to Future Trends Volume 16 all about Virtual Reality (VR). Here we'll be discussing VR and what it could mean for us in the future.
How do we establish meaningful and consistent measures for content-based and native advertising that underpin digital trading currencies, and which allow the industry to evaluate the effectiveness of campaigns?
What is the DNA of a top performing mobile creative? In order to answer this question On Device Research delved into their 100 study (30,000 survey) normative database. The campaigns ran across a plethora of mobile DSPs, advertiser categories and formats.