The Mobile Playbook from Google

22/04/2013
The Mobile Playbook from Google

The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”

Check out this UK Mobile Playbook in order to help you find answers to crucial questions, such as:

  • How does mobile change our value proposition?
  • How does mobile impact our digital destinations?
  • Is our organisation adapting to mobile?
  • How should marketing adapt to mobile?
  • How do we get the full value from mobile?

For the best viewing experience, take your tablet and visit: http://www.themobileplaybook.com/uk