The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”
Check out this UK Mobile Playbook in order to help you find answers to crucial questions, such as:
- How does mobile change our value proposition?
- How does mobile impact our digital destinations?
- Is our organisation adapting to mobile?
- How should marketing adapt to mobile?
- How do we get the full value from mobile?
For the best viewing experience, take your tablet and visit: http://www.themobileplaybook.com/uk