White papers

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16/04/2014
This whitepaper is by Ryan Hickling, Head of Email at TMW Agency. The aim of this white paper is help give marketers the information they need in order to start optimising their campaigns for mobile and the knowledge to react quickly in the future...
20/02/2014
This new whitepaper from the IAB's Future Trends Working Group examines key developments in social media.
17/02/2014
This first whitepaper by Tom Wheatley, Head of Email at Shortlist Media, discusses creativity in email marketing and the challenges that come with email design. It also covers the main points which should be discussed whilst planning your email...
Advertising Pays
30/01/2014
This new Advertising Pays report is by business advisory firm Deloitte and commissioned by the Advertising Association.
Mobile Integration
28/01/2014
This whitepaper gives best practice advice to advertisers and agencies on how to integrate mobile into their marketing strategies.
07/01/2014
As Spotify celebrates its fifth year, a new report from the streaming company's Director of Economics Will Page presents some encouraging new insights on the state of the recovery in both advertising and the UK economy.
19/12/2013
This latest report from Celtra looks at the performance of their mobile rich media ads in Q3 2013.
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13/12/2013
An infographic from the IAB’s Online Lead Generation (OLG) Council which explains how online lead generation works for the Financial Services sector.This is the first in a series of infographics from the OLG Council which will seek to expose the...
04/12/2013
The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel.
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21/11/2013
This new whitepaper from the IAB's Future Trends Working Group examines key developments in location based services and contextual messaging.

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