The mobile market is experiencing explosive growth and the facts are compelling. We all know there is huge proliferation of mobile devices globally – 4.1bn phones (GSMA). That is more than double the number of TVs and over 3x the number of PCs....
Location Based Advertising can be the most personal form of advertising on a mobile and if used correctly can deliver exceptional results. This report has been created to give advertisers and agencies an insight into the models that are currently...
This document, comprised of submissions from a dozen IABs around the world, represents a first ever IAB global mobile perspective.
The IAB has published a simple five-step guide for businesses working towards ePrivacy compliance. Find out all you need to know about the new law, the UK Government’s approach, the latest guidance from the Information Commissioner’s Office (ICO)...
This white paper from mobile DSP StrikeAd provides agencies with a guide on tracking mobile ads and app conversions.
It examines in detail the problems surrounding device identifiers (UDIDs) when it comes to tracking mobile app downloads. The...
This free whitepaper features examples of how some B2B marketers are using and connecting different social media channels.
The IAB Mobile Adserving Directory reveals the current status of third party mobile adserving in the UK. The directory reveals individual current stances on third party mobile adserving across agencies, publishers and networks.
A whitepaper from the IAB and GfK NOP summarising the key findings and drawing conclusions from the year-long Building Brands Online project which showed that online is a key ingredient for brand focused campaigns.
This whitepaper offers a detailed insight into why online video is so relevant to the B2B sector. It outlines how to develop a robust content strategy and explains why it’s so crucial to have an accurate distribution strategy - which will ensure...
The whitepaper concentrates on 5 key themes to help retailers maximise the return from their paid for search campaigns:1. The role of search in retail and how to maximise paid and natural search2. Exploring and capitalising on the mobile opportunity
