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E.g., 28/04/2015
E.g., 28/04/2015

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Smartwatch
24/04/2015
Future Trends Volume 12 looks into wearable technology, with a focus on the smartwatch and implications for both advertisers and consumers.
16/04/2015
To brand marketers, TV is the original brand-building medium — the largest screen in the house that rightly commands the lion’s share of their ad pounds and pence.
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14/04/2015
Adform is pleased to present this European RTB Trend report for the fourth quarter of 2014, and as a general wrap-up of programmatic advertising in 2014.
02/04/2015
Are you getting the most out of mobile? How do you quantify the value of your mobile inventory?
27/03/2015
As recently as 25 years ago, it was impossible to predict that the rise of the Internet, together with the remarkable growth in the popularity and computing power of mobile devices, would transform the commercial world beyond recognition.
24/03/2015
So how can we get attribution right and what are the steps we can take to make sure we can use the conclusions generated to maximise the Return on Investment from digital marketing?
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Future Trends
19/03/2015
Future Trends Volume 11 takes a different approach to our first 10 volumes, and looks to potentials threats to the advertising industry in the future.
11/02/2015
This whitepaper has been put together by IAB Europe’s Ad Viewability Task Force which aims to provide insight on the topic of viewable impressions across Europe; educate the market and make recommendations on best practice.
16/01/2015
Lessons learned from Performance Marketing about tracking digital spend.
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19/12/2014
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.

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