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E.g., 01/04/2015
E.g., 01/04/2015

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27/03/2015
As recently as 25 years ago, it was impossible to predict that the rise of the Internet, together with the remarkable growth in the popularity and computing power of mobile devices, would transform the commercial world beyond recognition.
24/03/2015
So how can we get attribution right and what are the steps we can take to make sure we can use the conclusions generated to maximise the Return on Investment from digital marketing?
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Future Trends
19/03/2015
Future Trends Volume 11 takes a different approach to our first 10 volumes, and looks to potentials threats to the advertising industry in the future.
11/02/2015
This whitepaper has been put together by IAB Europe’s Ad Viewability Task Force which aims to provide insight on the topic of viewable impressions across Europe; educate the market and make recommendations on best practice.
16/01/2015
Lessons learned from Performance Marketing about tracking digital spend.
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19/12/2014
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.
12/12/2014
According to the internet commerce trade body IMRG, Britons spent an estimated £810 million online on Friday 27th November – Black Friday – eclipsing its earlier £550 million forecast.
29/10/2014
Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels.
12/09/2014
It’s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry.
05/09/2014
The Affiliate Marketing channel provides advertisers with a direct route to trackable sales and publishers with alternative revenue streams.
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