Digital advertising delivers powerful results for advertisers - but running digital campaigns has become very complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in...
This whitepaper gives best practice advice to advertisers and agencies on how to create great content to meet consumer expectations of tablet content and advertising in the UK. The following chapters explain why tablets need special consideration,...
A new whitepaper from the IAB's Future Trends Working Group which examines the implications of a fully mobile future.
A new whitepaper from the IAB's Future Trends Working Group which explores the ways in which targeting technologies are being applied to traditional media.
Affilinet’s latest whitepaper, Pump up the Volume, is a useful briefing on the mechanics of the affiliate marketing industry. As well as providing an industry background, it's also a great reference point for understanding the industry in more...
The Unruly Social Video Lab helps brands to understand, measure and increase the ROI of their online video ad campaigns based on exclusive data and insight into user engagement.
A new whitepaper from the IAB's Future Trends Working Group which takes a look at a range of start ups hoping to turn a good idea into a solid business.
A report by the Internet Advertising Bureau (IAB) UK in association with Coney and Somethin’ Else.
A new whitepaper from the IAB's Future Trends Working Group which takes a look at the living room of the future.
This guide explains how to incorporate tablet advertising into your campaigns. It is for marketing and advertising agency staff, both creative and media planning, who want to understand more about the state of advertising on tablets today. Because...
