White papers

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E.g., 27/02/2015
E.g., 27/02/2015

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11/02/2015
This whitepaper has been put together by IAB Europe’s Ad Viewability Task Force which aims to provide insight on the topic of viewable impressions across Europe; educate the market and make recommendations on best practice.
16/01/2015
Lessons learned from Performance Marketing about tracking digital spend.
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19/12/2014
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.
12/12/2014
According to the internet commerce trade body IMRG, Britons spent an estimated £810 million online on Friday 27th November – Black Friday – eclipsing its earlier £550 million forecast.
29/10/2014
Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels.
12/09/2014
It’s clear that the Internet of Things (IoT) has huge implications for the future of digital technology – and more specifically for the digital advertising industry.
05/09/2014
The Affiliate Marketing channel provides advertisers with a direct route to trackable sales and publishers with alternative revenue streams.
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15/08/2014
Marketing attribution provides an understanding of the events that influence individuals to engage in a desired behavior, typically referred to as a conversion.
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10/06/2014
This paper from Unanimis argues that the adoption of performance analysis products like Nielsen’s Online Campaign Ratings and comScore’s Campaign Essentials will drive real performance gains and efficiencies, rewarding the marketers who adopt them.
Future Trends Volume 8: The future of data
22/05/2014
This new whitepaper from the IAB's Future Trends Working Group examines key developments in data.

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