Future Trends Volume 2: Businesses of the future

A new whitepaper from the IAB's Future Trends Working Group which takes a look at a range of start ups hoping to turn a good idea into a solid business.

In this whitepaper, the IAB's Future Trends Working Group assesses the latest raft of hopeful submissions to Kickstarter - the "funding platform for creative projects".

The paper features input from key figures at the IAB, GfK, Initiative, Carat, Starcom MediaVest and The Singleton Consultancy.

This is the second of a series of whitepapers from the IAB's Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.


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Future Trends - businesses of the future.pdf381.36 KB
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