Future Trends Volume 5: The future of content

13/08/2013
This new whitepaper from the IAB's Future Trends Working Group examines the shift in ways that brands are communicating with their audiences, and the implications and opportunities for content.

In this whitepaper, the IAB's Future Trends Working Group explore a range of issues brought about by a shift in behaviour from brands beginning to behave more like media owners.

The paper features input from key figures at the IAB, PHD/Unilever, Future Foundation, TMW, and CEG Europe.

This is the fifth in a series of whitepapers from the IAB's Future Trends Working Group, an informal group which meets on a quarterly basis to look at the impact of changes in technology on IAB stakeholders over the next 1,000 days.

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Future Trends Volume 5: The future of content458.94 KB