The IAB’s Search Council provides guidance to help retailers increase their visibility and generate buzz around their brand more effectively through search marketing in this whitepaper.
The whitepaper concentrates on 5 key themes to help retailers maximise the return from their paid for search campaigns:
1. The role of search in retail and how to maximise paid and natural search
2. Exploring and capitalising on the mobile opportunity
3. A look at some search tools available to retailers
4. How to measure success in retail
5. Some current trends and opportunities in the retail space
