Background

About the IAB

The Internet Advertising Bureau is the trade association for the online marketing industry. We currently have over 270 members, made up of the leading digital specialists in the UK internet industry. With the rapid rise of broadband, online represents the most exciting and fastest growing advertising medium, and our job at the IAB is simple: we work with our members to ensure marketers can easily identify the best role for online and help them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events, we aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.