Resources
1) About the IAB
Read more about how the IAB can help you find the right role for online, to unthink your brand and engage your consumers.
2) The online audience from the IAB
The full breakdown of the online audience, how they are consuming the internet on a day to day basis and its influence in comparison to other media.
4) Rich Media Trends from PointRoll
Benchmark the success of your Rich Media campaigns against industry averages.
5) Best practice Rich Media advertising from Eyeblaster
A brief introduction, technical tips for more effective creative and a digest of the industry guidelines for Rich Media advertising.
6) Measuring brand effectiveness with Dynamic Logic
How to measure the effectiveness of Rich Media in a branding campaign.
7) IAB Jargonbuster
Definitions for Rich Media formats, industry jargon and other online terms.
8) Contact
How to get in touch with the creative agencies and technology providers featured in this CDROM. Also includes key IAB contacts.