Showcase Unit 9 : Discovery Card - Elf

The Campaign

The challenge for unit9 was to design and develop a character that was independent and likeable, whilst not childish. We wanted to surprise, and entertain the user, making it easy for them to engage. We developed a micro-site where the elf moves, tumbles, and performs various stunts based on keyboard strokes and mouse interaction. The best thing about this campaign is that it is surprising. It is not linear. It does not loop. It does not resolve. The Elf comes in and then he waits for you to interact. He likes to be tickled but be careful... or he'll eat your mouse.

The Results

126,350 visits through viral seeding and send an elf. The One Show Awards 06. Cyber Lions 06