Showcase Agency.com : Dulux Colour Mixing

The Campaign

The aim of the campaign was to encourage customers to visit the new colour mixing tools in-store and to increase awareness of Dulux as the `colour consultants´

The executions targeted a core audience of 25-44 year old women.

The overarching concept included the line "We know the colours that go" and featured 6 `colour´ characters and their `sex and the city´ love lives. A key challenge was to bring these characters from the TV and press campaign to life. This was achieved by using a set of rich media executions which told the story of how the characters found their perfect match in a graphic and fun way.

The Results

The campaign achieved click-through rates of up to 19%, and over 58% of people who saw the ad were positively motivated by it.