Showcase Play : Prehistoric Park

The Campaign

Prehistoric Park is a docu-drama based on the interaction of prehistoric creatures with the modern world. As such, Play created their own CGI models of the creatures from the show and had them interact with the web page, the ultimate symbol of modernity, in a range of rich media executions.

The Results

The interaction rate for this campaign has been very high at 51% in comparison to the average 9.50%, while the click through rate for the rich media ads remains impressive at 1.52% against an industry average of 0.98%.