Showcase Profero : FRANK

The Campaign

FRANK offers friendly and confidential drug advice. Profero created a new campaign called 'mess with your mind' which targets 11 to 18 year olds.

To engage with our target audience the ads use video, audio and real life characters set in real locations.

The commissioned video shoots involved trampolines, glitter balls and some brilliant acting from the kids who took part. Oh and lots of prosthetic brains! This was brought to life with special effects (e.g. smoke, sparks) in post production and then developed in flash with interaction being key to the ads success.

It´s a richer FRANK experience than ever before.

The Results

Within the first 3 weeks of the launch the initial results have been outstanding; within the first week of the launch, the ads have been viewed almost 8m times, the overall click through rate for the campaign is already higher than the industry standard, and nearly 400,000 users have interacted with the ads.