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'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.

Search engine marketing


The UK search industry is now a significant advertising medium in its own right, worth over £1.6 billion in 2007. This resource, created by the IAB's Search Council contains best practice information for all basic and advanced search marketing techniques. Explanations of the key similarities between search engine policies are also included for trademarks, copyright, privacy, invalid clicks and intellectual property in campaigns.

 
Search techniques
 
 
 
Search Help Centre
 
 
 
Search Help Centre
 
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Download: Search Help Centre - PDF (210k)

Download: Selecting A Search Agency Checklist - PDF (55k)
 
 
New search handbook
 
The advanced search handbook
Download the new search marketing handbook
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