Date:
Friday, 3 February, 2012
Time:
9:30am - 5.30pm
Location:
IAB Offices, 14 Macklin Street, London, WC2B 5NF
Cost:
IAB Member: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
Enquiries:
In today's digitally driven consumer world, digital plays a crucial role within any marketing campaign. It is therefore essential for all marketing practitioners to understand and be able to utilise the digital channels effectively.
This brand new one day course will examine key strategic planning models that can help boost digital thinking, look at how to set the right objectives and how to target key audiences all within the digital space. Perfect for marketing or brand managers wanting to know how to create a more effective digital marketing strategy.
What it will cover:
- Trends in channel spend and consumer behaviour from 2011
- The shift in the digital communications process
- Creating a digital strategy
- Generating consumer insights to direct planning
- Revisiting planning fundamentals: Shopper, engagement and lifecycle
- Revisiting planning fundamentals: The impact of digital disruption on strategy
- The role of intent, comment and influence
- Aiming for impact beyond the first click
- Examples of brand purpose and the big idea
- Identifying the value drivers for success.
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
Sectors:
Price: £0.00
Accepting bookings:
Javascript is required to view this map.
