Date:
Friday, 10 February, 2012
Time:
9:30am - 5.30pm
Location:
The IAB Offices, 14 Macklin Street, London, WC2B 5NF
Cost:
IAB Member: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
Enquiries:
The digital channels are a complex beast with multiple selling points and benefits. Choosing the right solution and then being able to sell it in is no mean feat.
This brand new one day course will teach you how to pitch the most suitable online solution with confidence and clarity to ensure your solution matches your clients campaign objective. Perfect if you're part of a publisher or network sales team and want to effectively sell the benefits of the digital channels.
What it will cover:
- What’s different about digital?
- The trends in spend – persuasive facts to inspire you and your clients
- How does search and intent change the way it works
- An overview of the digital display market
- Jargon busting – CPAs, CPMs, MPUs, RTB
- The digital advertising ecosystem
- Trafficking, reporting, measuring and optimisation
- Explore the opportunities in multichannel planning
- Earned, owned and bought media working together
- Content, community, commerce and the buying path
- Developing editorial and commercial propositions
- Value through acquisition and the data relationship
- Common objections and how you might handle them
- Future trends – the multi-screen consumer.
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
Price: £0.00
Accepting bookings:
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