Integrated strategy

Date:

Friday, 20 April, 2012

Time:

9:30am - 5.30pm

Location:

The IAB Offices, 14 Macklin Street, London, WC2B 5NF

Cost:

IAB Member: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT

Enquiries:

mizzy@iabuk.net

This course has already taken place

Digital alone covers a wide portfolio of platforms and tools that run alongside the consumer throughout the purchase path. Add this to all the other marketing channels and it becomes essential for all marketers to have a well thought through and fully integrated marketing strategy.

This brand new one day course will help delegates gain a better understanding of the consumer journey, how and when to communicate with the right message and through the right channels to deliver a coherent brand experience via multiple touch-points.

What it will cover:

A review of the impact of digital on strategy
Category involvement and the quest for influence and information
Realising a brands purpose in consideration of the integrated opportunity
Non-linear shopper models, defining conversion, building and tracking a multi-channel funnel
Revisiting planning fundamentals: Shopper, engagement and lifecycle
The role of search, social and reviews
What makes measurable engagement
Attracting quality customers vs. quantity
Discover how content can be a centre of gravity for the brand
How to use socialization and gameification of content to amplify and enhance experiences
Where real-time analytics can help to develop rich insights into consumer behaviour
Writing real measurable business strategy and objectives
How to develop a technology roadmap to keep brands at the forefront of innovation.

Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.

Price: £0.00

Tags:

training