IAB Non-member: £625 +VAT
Advertiser: £535 +VAT
This one day session, suitable for project managers and producers, will help delegates who are already familiar with project management understand what makes managing the production and delivery of a digital project different from offline projects.
Who is it for?
Those who need to manage digital projects on a practical level.
Learning outcome
Gain the confidence and practical know-how to enable you to start managing digital projects.
What will you learn?
• Originating a project with digital in it
• An overview of the key digital channels/different project types and potential issues
• How to initiate a digital project
• Project planning techniques
• The art of estimation and scheduling
• How to execute a digital project
• How to monitor the project
• Completion processes
• How to avoid digital project pitfalls
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
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Did you know
£1.30 billion
UK advertisers spent £1.30 billion on display advertising alone in 2012, with the sector growing 12.4% year on year (IAB / PwC Digital Adspend Study Full Year 2012)
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