Date:
Monday, 23 April, 2012
Time:
9:30am - 5.30pm
Location:
The IAB Offices, 14 Macklin Street, London, WC2B 5NF
Cost:
IAB Member: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
Enquiries:
Social media and participation are now appearing in more and more marketing plans, often without real measurable purpose or direction. It is vital for marketers to harness the power of social, but not be lured by the empty media reach potential of the channel - "we need 1,000,000 fans by Christmas!" is reportedly the most common social media objective, which if managed wrongly can cause more problems than positive value.
This one day course, suitable for marketing or brand managers, planners or account handlers, will help delegates to frame social media and participation in a context that supports considered planning - reviewing the core components of engagement and giving you simple tools with which to gather insight and gain direction for your marketing strategy in the social space.
What it will cover:
- The key social media channels
- What impact social media has on consumers
- The characteristics of a successful social media strategy
- An exploration of engagement planning
- How to understand the social profile of a brand
- Monitoring and tracking your social media campaigns
- How to create content that drives conversations in the social media space
- How to get consumers involved and maximize participation
- How to influence the influencers
- Key social trends including social CRM, social search, social commerce and using social media for customer service
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
Sectors:
Price: £0.00
Accepting bookings:
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