Date:
Friday, 13 April, 2012
Time:
9.30am - 5.30pm
Location:
The IAB Offices, 14 Macklin Street, London, WC2B 5NF
Cost:
IAB Member: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
IAB Non-member: £600 +VAT
Advertiser: £510 +VAT
Enquiries:
Video marketing is huge! The IAB PWC ad spend figures revealed that spend in video marketing was worth £45m for H1 2011 and is predicted to reach £100m when the total figures for 2011 are announced.
This IAB accredited one day course, created with the IAB Video Council, will provide you with an understanding of the opportunities video has to offer and how best to use them as part of an effective campaign. Perfect for you if you’re a marketing manager, a brand manager or an account manager looking to learn more about video and its possibilities.
What it will cover:
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How consumers use and interact with online video
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Video advertising formats
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How to developing effective content and strategy for video campaigns
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Measuring and optimising your video campaigns
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How to tweak and improve your video campaigns as you go along
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The latest trends in video advertising.
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
Sectors:
Price: £0.00
Accepting bookings:
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