IAB workshops are hands-on learning sessions led by expert digital practitioners. The topics and course content for our workshops come from the IAB's 16 councils and working groups— subject matter experts in everything from display advertising to mobile marketing and everything in between.

Our practical workshops are typically a half day long, though some topics that cover a bit more scope last for a full day. Whether a half or full day, workshops generally consist of several sessions led by a variety of subject matter experts. With around 25 delegates in attendance, IAB workshops are a great place to share experiences with other practitioners in your field.

We host our workshops in our conveniently located offices in Covent Garden, and offer discounts to IAB members. Some workshops are even free. See below for upcoming workshops and costs.  

With mobile firmly establishing itself both an effective and creative medium its never been more important to understand how to successfully implement a mobile strategy. This workshop will explore the convergence of data and creativity and will...
Last year, the UK spent more money on digital advertising than on any other channel. Online is the new marketing mainstay, which means decision makers must be up to speed. This workshop will give you a deep dive into display advertising, where it’s...
With new research showing the giddy scale of programmatic trading in the UK it has become more important than ever to have a firm grasp on the principles and pitfalls of this growing trading method.