Workshops

IAB workshops are hands-on learning sessions led by expert digital practitioners. The topics and course content for our workshops come from the IAB's 16 councils and working groups— subject matter experts in everything from display advertising to mobile marketing and everything in between.

Our practical workshops are typically a half day long, though some topics that cover a bit more scope last for a full day. Whether a half or full day, workshops generally consist of several sessions led by a variety of subject matter experts. With around 25 delegates in attendance, IAB workshops are a great place to share experiences with other practitioners in your field.

We host our workshops in our conveniently located offices in Covent Garden, and offer discounts to IAB members. Some workshops are even free. See below for upcoming workshops and costs.  

25/09/2014
As programmatic on mobile firmly establishes itself as both an effective and efficient way of buying and selling mobile inventory it’s never been more important to understand this growing area of the market.
01/10/2014
The workshop is aimed at people new to research or who have worked in research for a while but are new to digital. The session will cover writing the best brief, selecting the right partner, managing the project and delivering results in an...
30/10/2014
Our half-day workshop is specifically designed for execs with up to two years’ experience in the Ad Ops industry. You’ll get a more in-depth view of the sale and delivery of online advertising, with a special focus on more complex topics like...
06/11/2014
With new research showing the giddy scale of programmatic trading in the UK it has become more important than ever to have a firm grasp on the principles and pitfalls of this growing trading method. This practical workshop will cover off the...
20/11/2014
With smartphones and tablets now pervasive in the UK and many markets, it’s critical that ad networks and publishers maximise mobile to better reach today’s uber-connected consumers. This in-depth, one-day workshop covers top trends and best...
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