Workshops

IAB workshops are hands-on learning sessions led by expert digital practitioners. The topics and course content for our workshops come from the IAB's 16 councils and working groups— subject matter experts in everything from display advertising to mobile marketing and everything in between.

Our practical workshops are typically a half day long, though some topics that cover a bit more scope last for a full day. Whether a half or full day, workshops generally consist of several sessions led by a variety of subject matter experts. With around 25 delegates in attendance, IAB workshops are a great place to share experiences with other practitioners in your field.

We host our workshops in our conveniently located offices in Covent Garden, and offer discounts to IAB members. Some workshops are even free. See below for upcoming workshops and costs.  

20/09/2016
This workshop is for advertisers only. Video advertising has reached critical mass. Video ad spend exceeded £500m, driven in part by a seismic growth in Mobile video – sized at £164m in 2014, up 142% year on year.
29/09/2016
This workshop is aimed at advertisers, agencies and publishers looking to improve the efficiency and effectiveness of affiliate and lead generation marketing programmes. UK Marketers are now investing over £1.1 billion in online performance...
26/10/2016
Despite strong growth in display, Search continues to be the most dominant, significant and highly trusted advertising channel in its own right and the key to a truly integrated marketing mix. The IAB / PwC adspend survey showed that the search...
02/11/2016
Whatever part of the digital advertising industry you are part of there’s a good chance you already have an operations team managing your day to day trafficking and trading needs.
23/11/2016
With the scale of programmatic penetration pegged at 60% of the £2.6bn display market in the UK alone its evident that programmatic is here to stay and soon to become the dominant trading method used by publishers to monetise inventory efficiently...