Guy Phillipson
Staff profile
Guy Phillipson took over as CEO of Internet Advertising Bureau (IAB) in January 2005. Following his 100 day review, the IAB was restructured and repositioned as a valuable resource for marketers to help them make the most of all online advertising disciplines, including search, display, e-commerce and sponsorships – with the emphasis on growing brand spend online.
During his first year, online advertising revenues overtook radio, consumer magazines and then outdoor to become a truly mainstream medium. In October 2005 Guy hosted the IAB annual conference, Engage 2005, which included keynote speeches from Sir Martin Sorrell, Lord Puttnam and Bill Gates, who famously pronounced, “the future of advertising is the internet”.
In March 2006, Revolution magazine named Guy the Digital Business person of the year.
During his tenure as head of the IAB, UK online ad revenues have increased from £825m to £4.1bn – representing a world record 24% of total media expenditure.
Before the IAB, Guy was Head of Advertising at Vodafone UK and gained considerable marketing experience at The Marketing Store, Barclays Bank and The Granada Group.
To contact Guy Phillipson, get in touch with Patricia Siakwang
Executive Assistant to CEO
patricia@iabuk.net
0207 050 6952
07827 838 652
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
