Jon Mew
Staff profile
Jon Mew was appointed in November 2008 as the IAB’s first Head of Mobile before moving into the role of Director of Mobile and Operations.
His role is to drive the IAB’s strategy in the mobile arena via a series of ongoing initiatives including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB.
Before joining the IAB Jon was the Head of Marketing for Orange portals team, controlling the trade and consumer marketing strategies for the fixed and mobile portals, along with media research. In his time there he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognised multi-platform media owner.
Prior to Orange, Jon worked at Freeserve then Wanadoo looking after trade marketing, promoting their advertising portfolio to advertisers and the marketing industry. Previous to that he worked in both marketing and media research at Carlton TV, then part of ITV.
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Did you know
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr, Dara O'Briain and Louis Theroux.
