Tim Elkington

Staff profile

Email: 

tim@iabuk.net

Key responsibilities: 

Responsibility for IAB research including all IAB commissioned projects, the bi-annual ad spend study with PwC and helping members get the most from their research studies.

Contact me for: 

Enquiries about new initiatives. If you’re a member or an advertiser interested in running a research project I’d love to hear from you.

Contact number: 

0207 050 6951

Job title: 

Director of Research & Strategy

Department: 

Research

Biography: 

Tim joined the Internet Advertising Bureau (IAB) in 2009 as Head of Research and became Director of Research and Strategy in 2010.

Tim is responsible for all research projects and for the IAB’s input into wider industry projects such as UKOM (http://www.ukom.uk.net). These responsibilities include the bi-annual IAB / PwC Online Adspend Study (LINK), projects commissioned by the IAB – including the Building Brands Online Trilogy (LINK) and projects endorsed and supported by the IAB.

Tim’s current focus in brand advertising online and understanding how online advertising is changing from a channel mainly used for direct response to a medium that can be used to build brands and drive forward key brand metrics.

Prior to the IAB Tim founded the online recruitment agency Enhance Media and started the National Online Recruitment Audience Survey, the UK’s leading piece of online recruitment research. Before that Tim gained digital experience at Workthing.com and was part of the team that launched the original Guardian Unlimited network of sites. 

LinkedIn profile: 

http://www.linkedin.com/in/timelkington