The automotive industry is a key sector online, accounting for 7.7% of the total market (IAB/PwC adspend survey 2011).

The internet is a perfect partner for the automotive industry, due to the fact that the medium facilitates every point of the online customer journey and buying cycle, from initial interest right through to the final sale.

Using search and classified advertising in the automotive sector are no-brainers, since the audience is highly engaged online, regularly using a wealth of websites dedicated to car researching and buying. The sector has also been a strong performer in terms of online creativity, as can be seen by regular plaudits in the IAB’s Creative Showcase.

In this section, you’ll find regular news and blogs, alongside research and case studies, designed to demonstrate how automotive marketers can better use the internet to build their brands and communicate with their customers.